We offer comprehensive services within communication and image creation in the Internet. In our offer you will find a full package regarding Internet communication based on outsourcing, including planning the strategy of external and internal communication, designing and managing Internet wesites or portals. As far as the external communication is concerned, we specialise in creating the image of the company, its products and its services.

Audit of the company regarding market communication

We conduct audits of companies regarding external and internal communication. The communication audit is finalised with preparation of a specialist study for the Management Board of the customer. We evaluate the following elements:

• consistency of the external communication and the chosen marketing strategy of the company,
• circulation of the marketing documents,
• recognition of the final recipients (defining the market niches),
• choice of communication tools,
• advanced IT techniques in communication process,
• participation of chosen groups of company employees in building the marketing and communication strategies,
• flow of information in the internal structures of the company, etc.

During the market communication audit we analyse the level of recognition of target niche groups among the recipients of our customers. We define the final target recipient for the given product, information or service. On the basis of the received results of the audit we plan a successful market communication strategy.

During the market communication audit we analyse the level of recognition of target niche groups among the recipients of our customers. We define the final target recipient for the given product, information or service. On the basis of the received results of the audit we plan a successful market communication strategy.

We prepare the communication strategies on the basis of the conducted audit, adapting it to the essential tasks stated by the management boards and marketing departments of customers. Appropriate adaptation of marketing strategy to the communication strategy is the key to market success. The project of communication strategy is the basic tool we use while shaping a successful Public Relations policy for each company.

• adapting the communication tools to the characteristics of the recipients,
• planning the communication strategy in the Internet (external communication),
• choosing of appropriate Internet platforms for realisation of the effective marketing policy,
• planning the rules of internal communication in the company.

We are building marketing strategies for companies, based among others on communication projects, including web sites. These activities regard both presentation techniques and the development of marketing strategy, including PR.

As far as the realisation of marketing strategy in the Internet is concerned, we realise among others following services:

• marketing research conducted through a web page,
• the effectiveness of the web page influence on the realisation of the aims defined by the company’s marketing and sales departments,
• forms of image creation in the Internet,
• monitoring of the activity of web pages,
• analysis and reports of the Internet competition,
• designing the Internet sales strategy,
• expansion and re-construction of web sites, portals and vortals, while keeping the needs of the recipients’ market in mind.

We build and construct all types of web sites, thematic sites or portals. We manage them – on the order of customers – on all stages of their development in the Internet. The term “management” includes not only technical management and support in the graphic design, but also, which is essential, management of the content of these web sites.

As regards the management of web sites’ content we offer among others the following services:

• constant supervision of the web site content,
• editorial supervision (content management),
• daily actualisations of data,
• management of the team of web site designers,
• management of the works on the web site (including participation of a few cooperating companies, responsible for actualisations of content in foreign languages),
• contacts with the Internet-users (current orders, running an e-shop, etc.),
• supervision of content and technical issues on the Internet products (discussion forums, galleries, blogs, etc.),
• constant monitoring of the web site (marketing actions, etc.),
• marketing reports, realised on the basis of the data received from the specifically installed statistical programs.